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Find Orphaned Pages From Your Sitemap.xml File with Excel and IIS Toolkit
For a little while now I’ve been wrangling with an interesting problem in site architecture diagnostics. Do I have any orphaned pages on my site, and how do I find them? Frequently, web developers will...
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How To Install and Use IIS Search Engine Optimization Toolkit (IIS 7.0)
We think the IIS Toolkit is absolutely awesome! This post will provide a step by step guide on how to install the powerful IIS 7.0 toolkit from Microsoft, and show you some of the many cool features...
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IIS SEO Toolkit Secrets You Might Not Know
If you haven’t installed IIS toolkit yet, then what are you waiting for? Go! Now! Install IIS toolkit! This is truly a genius tool, and the amount of data that can be extracted is immense. In another...
View ArticleContent’s big three Es: emotive, educational and engaging
Look through the browsing history of every content marketing professional’s computer and I guarantee you’ll find the search term “What makes a content campaign successful?” This is something we’re...
View ArticleData Studio template: track JavaScript errors in Google Analytics
Today I’m going to show you how to harness data on the real-world usage of your website to shed light on what’s breaking and where. By tracking the JavaScript errors which are encountered by your...
View ArticleFree, easy access link building
Allow me to make some assumptions for as to why you’re reading this: You’re an agency marketer or in-house stakeholder in charge of planning and executing off-site optimisation You have experienced, or...
View ArticleSite speed for in-house marketers: Creating a culture of performance
Your customers are impatient Multiple studies have demonstrated the inverse link between page speed and rate of abandonment. Google’s own research has shown that 53% of mobile site visits are abandoned...
View ArticleThe 10 difficult questions you should ask your agency in a pitch
A great client-agency relationship is based on honesty and trust. Time and again I hear of agency relationships gone sour having promised the world and delivered anything but. While this might be good...
View ArticleTaking our charitable giving to the next level with Benefacto
Charitable giving has always been at the heart of our agency, from making monthly donations to helping support our team’s volunteer efforts. We’ve always acknowledged that the most significant asset to...
View ArticleBuiltvisible is proud principle sponsor of Samurai 7s
The values of sport in the workplace can be hugely beneficial for individuals, teams and clients alike and that’s why we’re delighted to announce the principle sponsorship of the Samurai 7s in the 2018...
View ArticleMaking better decisions with a collaborative approach to GTM
Many of the benefits of using a tag management platform are well known. Marketing teams can deploy tags without waiting on development resource, and the need to make on-page code changes for minor...
View ArticleFour ways to spice up your social media strategy
Following the latest Facebook algorithm update on 11th January, when Mark Zuckerberg refreshed the News Feed algorithm to de-prioritise content shared by media and businesses in favour of that of...
View ArticleScraping ‘People Also Ask’ boxes for SEO and content research
People Also Ask (PAA) boxes have become an increasingly prevalent SERP feature since their introduction in 2016. In fact, recent data from Mozcast suggests that PAA features on around 30% of the...
View ArticleAddressing site quality – why building great content isn’t enough
Over the last couple of years, there’s been a real focus on improving the search experience through quality-focused algorithm updates. Google’s making it harder for sites with a high ratio of low...
View ArticlePPC and SEO working together – a mutually beneficial approach
SEO and PPC are often two very separate activities running independently of one another. Surprisingly often, neither team will have been introduced to the other, let alone have worked together. It’s...
View ArticleHow to write a press release that will convert into coverage
Tier-one journalists receive dozens of pitches a day. A press release is your chance to cut through that noise, but how do you craft one that will convert into coverage? This guide is here to answer...
View ArticleSEO for faceted navigation
Faceted navigations are popular on ecommerce sites because they allow users to refine a large selection of products down to a more specific selection, helping them quickly find exactly what they’re...
View ArticleSite migration – how we make sure a domain migration is successful for SEO
Because getting it wrong can be a terminal blow to a business.. SEO consultants share a nightmare: finding out that their client has decided to change their site’s domain with no notice given or...
View ArticleOur new home and what it represents
Last week marked a significant new chapter in Builtvisible’s history. After 4 ½ years on Tabernacle Street, we have moved into a brand new, state-of-the-art, single-room office just over the other side...
View ArticlePrototyping automated product feeds for retailers
I was recently faced with the problem of creating a series of automated product feeds for a retail client. The requirement – deliver a feed in .csv format that contains updated stock and pricing...
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